"Well, they ARE all the same" you might argue, but what about these...
These nice little places can be found in pretty much every neighbourhood, and they all have one feature in common: Everything costs 99 Yen (plus tax, which builds up to 104 Yen aölskdjflaskjdflaskjdföalsdfölasin totalin total - but never mind that).
ölkjdlkasdfjkaösldkjflaskjdflaskjdfasssöalskdjföalsdkjflöaskdjfölsakjdfölkjsadf
Yeah, even the POSH 'evian' water, which they import half around the planet from France only costs 99 Yen here!!
Hm, really everything..? Then why lable goods at all? After all, these labels cost money, too... Could this be a nice McKinsey cost saving measure for these shops? Must be worth at least a trillion Yen over the period of the next whatever years, no?
Ah, no. Unfortunately, labels are still required for the case that something costs actually LESS than 99 Yen:
These ramen (chinese style noodles) for instant... err... instance cost actually less than 99 Yen.
öalksjdjlsakjdflkjsaöldfjkasldkjfslakjdffölsakjdfölkjasdölöaksdjflakjsd
...But then, what is this????? Something costs MORE then 99 Yen in a 99 Yen shop?? What, where, how, why????
Ah, 'exotic food' - i.e. cheese, some German stuff, too. No wonder it's selling at a super high price...
...But honestly, the rest, say 99%, really costs 99Yen. Come to think of it...I forgot to count how many different products they have....maybe 99...?








